Increasingly, companies large and small are taking steps they feel will either get them closer to their public or, as or more important in the short term, serve a public good.
I’ve encountered two examples of that in the past 24 hours. The first was last night, on an online restaurant menu. Below all the regular offerings was this: “Hungry? Have no money? Ask for a Take-Out Blessing Bowl. God always provides.”
Then, this evening, as I prepared to boil some penne, I saw this notice on the box: “Looking for the window? We removed it… in order to reduce plastic consumption and improve our ecological footprint.”
Each example is, in its way, brilliant! Each makes a valid point, in a way and place sure to be noticed by many of its audience. And chances are that each observer — or nearly all of them — will tell at least one other person; Thus spreading the company’s good will.
Not a bad result when doing a good thing, right?